We just read a wonderful post on Alf's Blog entitled "To Listen You Must First Shut Up!". This blog is the creation of Alf Nucifora, a marketing consultant and author of the syndicated business column "Shoestring Marketing." Alf claims (and we think rightly so) that "the art of listening has been leeched from the American character." His argument is that, at a time when t.v. pundits "engage in the homicidal pastime of death by decibel," and politicians routinely suck the oxygen out of any room they're in, our businesses are also suffering from the lost art of listening.
"For the business practitioner, the failure to listen ultimately results in business loss or failure. It's one of the primary reasons why, in a nation where the practice of business generally provides the "best practices" for the rest of the world, the consumer is still exposed to inferior customer service, and brand fatality is not uncommon."
Click here to read Alf's seven "how's" of listening.
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