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Great Books on Business
Malcolm Gladwell: Blink: The Power of Thinking Without Thinking
This book offers remarkable insights into the human decision-making process that can help improve not only how you run your business, but how you market it as well.Lash Fary: Fabulous Gifts
Lash is Hollywood's Gift Guru, providing the gift bags for the Oscars, Emmy's, Tony's, GRAMMY's and every other big event in town. This book is the BIBLE on how to give the perfect gift. (*****)Steven D. Levitt & Stephen J. Dubner: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Fascinating. Absolutely brilliant. (*****)Tim Templeton: The Referral of a Lifetime
A small book that makes marketing for referrals easy to understand. (****)George Silverman: The Secrets of Word-of-Mouth Marketing
Important techniques for creating "buzz" for your business. (****)
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