The Referral Network System Blog

Have You Heard "Conversations With Experts"?

Most professionals and entrepreneurs would agree that it is important to stay educated about the latest business and marketing tools. The problem is always how to find the time. But the free weekly tele-seminar "Conversations With Experts: How to Build Your Business On and Offline" makes educating yourself on a whole host of vital business topics as easy as picking up the phone.

The tele-seminars begin at 5:30 p.m. P.S.T. on Wednesdays and run for 60 - 70 minutes. To Listen in, all you have to do is register at the "Conversations With Experts" site. They will e-mail you the free call-in number.

The program is hosted by Denise Wakeman and Patsi Krakoff, who have helped hundreds of business professionals create marketing blogs through their e-book "Build a Better Blog System." Each week they feature a guest expert on a business-related topic. Recent guests have included Dave Taylor of AskDaveTaylor.com, who provided insights on growing businesses using Google; Martin Wales of 1shoppingcart.com, who spoke on how automated systems can increase revenues for websites; and Denise Kotula, host of this blog, who spoke about building business using the power of referrals.

Giving the Perfect Client Appreciation Gift

I love giving gifts to clients. I want them to know that I appreciate their business, and that their relationship is important to me. Gifts are a perfect way of demonstrating that appreciation. I especially like to give a gift when it is an unexpected surprise. But I also want to give a gift that is perfect for them. I want the WOW! factor.

Lash Fary, the Hollywood gift guru who creates the spectacular gifts bags for the Oscars, the Emmys and the GRAMMYs, says that the cornerstone of giving the perfect present is to "know your audience."

In his hot new book, Fabulous Gifts: Hollywood's Gift Guru Reveals the Secrets to Giving the Perfect Present," Lash says that "knowing the personality of the recipient, their interests, hobbies, favorite colors and idiosyncrasies is crucial to successful gifting." In the book, Lash provides a simple yet profound system for coming up with the perfect gift for every person for whom you buy gifts.