Giving the Perfect Client Appreciation Gift

I love giving gifts to clients. I want them to know that I appreciate their business, and that their relationship is important to me. Gifts are a perfect way of demonstrating that appreciation. I especially like to give a gift when it is an unexpected surprise. But I also want to give a gift that is perfect for them. I want the WOW! factor.

Lash Fary, the Hollywood gift guru who creates the spectacular gifts bags for the Oscars, the Emmys and the GRAMMYs, says that the cornerstone of giving the perfect present is to "know your audience."

In his hot new book, Fabulous Gifts: Hollywood's Gift Guru Reveals the Secrets to Giving the Perfect Present," Lash says that "knowing the personality of the recipient, their interests, hobbies, favorite colors and idiosyncrasies is crucial to successful gifting." In the book, Lash provides a simple yet profound system for coming up with the perfect gift for every person for whom you buy gifts.